Alyssa M. Fallert
Marketing Director
Alyssa Fallert’s professional experience includes technical marketing
and communication expertise with an emphasis on event planning and coordination,
desktop publishing and database management.
With over 15 years in marketing and communications, Alyssa’s experience
includes:
event planning
and coordination for annual top-producers’ conferences held at resorts
throughout the country; organizing technical trade shows and seminars
in multiple locations;
and planning industry-specific training workshops for targeted audiences.
In addition to event planning, Alyssa has managed both telemarketing
and training departments supervising instructor requirements, hardware
and software specifications, and
curriculum selection
and scheduling. With a Bachelor’s of Fine Arts Degree in Graphic Design
from Stephens College in Columbia, Missouri, Alyssa has designed and
coordinated production for a variety of projects ranging from four-color
sales, incentive and product brochures to company newsletters, direct
mail packages, audio-visual presentations, logo design and web site
development.
Alyssa’s professional accomplishments include:
Developed and produced client newsletters for
Autodesk and Bentley Value Added Reseller (VAR) for distribution in
six Western states;
Created proposals, company profiles, and technical
procedures manuals for N8-3D Solutions and Value Added Reseller;
Received "Marketer of the Year" award
from Autodesk in 1999;
Selected by Autodesk to participate in the Training
Advisory Council as one of only two representatives from the Western
region chosen to work with Autodesk in developing improved reseller
training programs;
Administered GoldMine (contact management software)
customizing the user interface, performing database maintenance, creating
custom reports, training staff; and providing technical support for
multiple locations.
Alyssa manages all marketing activities for N8-3D Solutions and is currently
actively involved in evaluating contact management software and Internet
marketing techniques.
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